About Us

At Joe & Co, we bring the spirit of Cape Town's braai culture to life with a modern take on classic comfort food, offering a gourmet burger experience in every bite. Our commitment to quality is unmatched, with each burger crafted from the finest sourced ingredients, seared to achieve a signature caramelized crust and, most importantly. a rich, smokey flavour. Started by two brothers at 19 and 20 years old, Joe & Co is more than just a meal, it's a localised experience that celebrates flavour, quality, and young entrepreneurship. There is one thing that South Africans love, and that is a braai. Through our brand, we wish to give Cape Town our own unique twist on smashburgers - and what better way to do it than tapping into the local core of our country. The end result of this technique yields incomparable results in taste, opposed to the conventional way smashburgers are made. We take care in each step of the process and what comes out is a signature smokey taste. We bring together the community through the local art of braaing. Joe & Co. is the first Chargrilled Smashburger experience in Cape Town & we wish to revolutionise the smashburger scene, reaching as many people as we possibly can.